Maddie Kelly.
GRAPHIC DESIGNER
I'm a Jill of all (design) trades, with a love for website design and branding. As sole designer at Beyond Identity, my role requires grit, decisiveness, and proactivity. I'm highly collaborative, yet fiercely independent. I thrive when met with challenges, and I'm always looking for ways to grow as a professional and a designer. Check out my portfolio!
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2019 - 2020
ASYA BLUE DESIGN
JUNIOR GRAPHIC DESIGNER
Executed digital and print design production of approved design work based on strategic direction, including a variety of print assets, digital assets and advertisments, as well as online marketing content and website design.
2021 - 2021
BOSHA DESIGN & COMMUNICATIONS
FREELANCE GRAPHIC DESIGNER
Created interactive pdfs, magazine spreads, print design, animated GIFs as well as web design for large corporate clients such as Johnson & Johnson.
2020 - 2021
POSTALYTICS
FREELANCE GRAPHIC DESIGNER & UI/UX DESIGNER
Handled all graphic design needs for company including marketing collateral, digital assets, booth design, and more.
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Led website redesign that resulted in a 23% increase in conversion rate for free account sign ups.
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In charge of UX/UI improvements in SaaS application.
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Created custom illustrations that are now used universally as a part of the brand.
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Consulted with agencies and CRO specialists to reconstruct website navigation and improve UI/UX.
2021 - 2022
FIT BODY APP
GRAPHIC DESIGNER
Produced design for social media, branding, package design, website, and email, as well as a variety of digital assets.
2021-PRESENT
BEYOND IDENTITY
SOLE GRAPHIC DESIGNER
Handles all production design needs such as event booths/screens, email, landing page, advertisments, videos, resources, and blog images. Responsible for website and brand.
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Spearheaded website re-design, including homepage and demo page designs with the goal of improving conversions across website and implementing our brand evolution.
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Worked with executives and marketing stakeholders to accomplish brand evolution to modernize and narrow down our brand and visual identity.
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Designed and illustrated highest performing ads for Secure Customers product as well as Phishing-Resistant campaign.
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Collaborated with executives to create a branded company presentation template and built out resources for all employees to easily create consistent, branded presentations.
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Created design nomanclature and file organization to allow for easy company access to design resources, built with scalability in mind.
